Academy of Freelance Make Up Limited a private company registered in England, No:
05947077 (“AOFM”) are committed to protecting and respecting your privacy.
This policy (together with our terms of use and any other documents referred to on it)
sets out the basis on which any personal data we collect from you, or that you provide to
us, will be processed by us. Please read the following carefully to understand our views
and practices regarding your personal data and how we will treat it. By providing us with
your personal information and or by visiting any part of our website or
[online course web address] and or our Facebook, Twitter and Instagram pages and
YouTube site and any other Social Media pages run by AOFM (each and or together “our
site(s)”) you are accepting and consenting to the practices described in this policy. For
the purpose of the Data Protection Act 1998 (the Act), the data controller is AOFM of 63
Dean Street, London, United Kingdom, W1D 4QG.
Information we may collect from you
We may collect and process the following data about you:
· Information you give us. You may give us information about you by filling in
forms on our site either in the course of purchasing products which we offer
from time to time, whilst applying for and or taking our full time and part time
onsite makeup courses and online makeup courses, by submitting a message on
our ‘Contact’ page (our site pages) or by corresponding with us by phone, e-mail
or otherwise. This includes information you provide when you register to use our
site for the purpose of subscribing and completing the courses which we offer,
searching for a product, placing an order, participating in discussion on any of
our sites, entering a competition, promotion or survey which we may hold from
time to time or when you report a problem with our site. The information you
give us may include your name, date of birth, address, e-mail address and
phone number, financial and credit card information (except where purchasing
our products or online courses when you will be directed to our chosen payment
services provider (such as PayPal or Sagepay), personal description and
photograph, and details regarding your personal reasons for subscribing to our
· Information we collect about you. With regard to each of your visits to our
site we may automatically collect the following information:
 technical information, including the Internet protocol (IP) address used
to connect your computer to the Internet, your login information,
browser type and version, time zone setting, browser plug-in types and
versions, operating system and platform;
 information about your visit, including the full Uniform Resource
Locators (URL) clickstream to, through and from our site (including date
and time); products you viewed or searched for; page response times,
download errors, length of visits to certain pages, page interaction
information (such as scrolling, clicks, and mouse-overs), and methods
used to browse away from the page and any phone number used to call
our customer service number.
· Information we receive from other sources. We may receive information
about you if you use any of the other websites we operate or the other services
we provide. This may include but is not limited to information which you provide
by interacting with us on any of our sites including social media discussion
platforms and time lines etc. In this case we will have informed you when we
collected that data that it may be shared internally and combined with data
collected on this site. We also work closely with third parties (including, for
example, business partners, sub-contractors in technical, payment and delivery
services, advertising networks, analytics providers, search information
providers, credit reference agencies) and we may receive information about you
from them.
Our website uses cookies to distinguish you from other users of our website. This helps
us to provide you with a good experience when you browse our website and also allows
us to improve our site. For detailed information on the cookies we use and the purposes
for which we use them see our Cookies Policy.
Uses made of the information
We use information held about you in the following ways:
· Information you give to us. We will use this information:
 to carry out our obligations arising from any contracts entered into
between you and us and to provide you with the information, products
and services that you request from us;
 to provide you with information about other goods and services we offer
that are similar to those that you have already purchased or enquired
 to provide you, or permit selected third parties to provide you, with
information about goods or services we feel may interest you. If you are
an existing customer, we will only contact you by electronic means (e-
mail or SMS) with information about goods and services similar to those
which were the subject of a previous sale or negotiations of a sale to
 to notify you about changes to our service;
 to ensure that content from our site is presented in the most effective
manner for you and for your computer.
· Information we collect about you. We will use this information:
 to administer our site and for internal operations, including
troubleshooting, data analysis, testing, research, statistical and survey
 to improve our site to ensure that content is presented in the most
effective manner for you and for your computer;
 to allow you to participate in interactive features of our service, when
you choose to do so;
 as part of our efforts to keep our site safe and secure;
 to measure or understand the effectiveness of advertising we serve to
you and others, and to deliver relevant advertising to you;
 to make suggestions and recommendations to you and other users of
our site about goods or services that may interest you or them.
· Information we receive from other sources. We may combine this
information with information you give to us and information we collect about
you. We may us this information and the combined information for the purposes
set out above (depending on the types of information we receive).
Disclosure of your information
We may share your personal information with any member of our group, which means
our subsidiaries, our ultimate holding company and its subsidiaries. As you can see from
our site we operate our studio school in London, Belfast Paris and in New York and our
online courses are available to use worldwide. We would usually only transfer your
personal information outside of the EEA for the purposes of providing our services to you
outside of the EEA, or to make them available to you when you or any of our relevant
staff assisting you are outside of the EEA. We may share your information with selected
third parties including:
· Business partners, suppliers and sub-contractors for the performance of any
contract we enter into with them or you.
· Analytics and search engine providers that assist us in the improvement and
optimisation of our site.
We may disclose your personal information to third parties:
· In the event that we sell or buy any business or assets, in which case we may
disclose your personal data to the prospective seller or buyer of such business or
· If AOFM or substantially all of its assets are acquired by a third party, in which
case personal data held by it about its customers will be one of the transferred
· If we are under a duty to disclose or share your personal data in order to comply
with any legal obligation, or in order to enforce or apply our Terms of Use or
Terms of Supply and other agreements; or to protect the rights, property, or
safety of AOFM, our customers, or others.
Where we store your personal data
The data that we collect from you may be transferred to, and stored at, a destination
outside the European Economic Area and particularly in the USA where we have
an academy branch. It may also be processed by staff operating outside the EEA and
particularly staff in the USA who work for us. Such staff maybe engaged in, among
other things, the fulfilment of your order of our online products, the processing of your
payment details and the provision of support services including our courses. By
submitting your personal data, you agree to this transfer, storing or processing. AOFM
will take all steps reasonably necessary to ensure that your data is treated securely and
in accordance with this privacy policy and where data is stored and/or accessed by our
staff outside the EEA we will take all steps reasonably necessary to ensure that your
data is treated securely in accordance with the laws of that jurisdiction.
All information you provide to us is stored on our secure servers. Payment transactions
will be will be dealt with by a third party secure payment service, PayPal. Please note
that the PayPal website has its own privacy policies and we do not accept any
responsibility or liability for these policies. If you have any concerns please check these
policies before you submit any personal data to PayPal.
Where we have given you (or where you have chosen) a password which enables you to
access certain parts of our site, you are responsible for keeping this password
confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure.
Although we will do our best to protect your personal data, we cannot guarantee the
security of your data transmitted to our site; any transmission is at your own risk. Once
we have received your information, we will use strict procedures and security features to
try to prevent unauthorised access.
Your rights
You have the right to ask us not to process your personal data for marketing purposes.
We will usually inform you (before collecting your data) if we intend to use your data for
such purposes or if we intend to disclose your information to any third party for such
purposes. You can exercise your right to prevent such processing by checking certain
boxes on the forms we use to collect your data. You can also exercise the right at any
time by contacting us at 63 Dean Street, London, United Kingdom, W1D 4QG or by email
Our site may, from time to time, contain links to and from the websites of our partner
networks, advertisers, affiliates and social network sites. If you follow a link to any of
these websites, please note that these websites have their own privacy policies and that
we do not accept any responsibility or liability for these policies. Please check these
policies before you submit any personal data to these websites.
Access to information
The Act gives you the right to access information held about you. Your right of access
can be exercised in accordance with the Act. Any access request may be subject to a fee
of £10 to meet our costs in providing you with details of the information we hold about
Changes to our privacy policy
Any changes we may make to our privacy policy in the future will be posted on this
page. Please check back frequently to see any updates or changes to our privacy policy.
Each time you continue to use any of our sites you will be deemed to have checked and
agreed to the version of this policy then posted on and [online
course web address].
About Us
AOFM is registered with the Information Commissioner’s Office for the purposes of the
Data Protection Act 1998 under registration number 
Questions, comments and requests regarding this privacy policy are welcomed and
should be addressed to